Podcast Episode 34

Are Your Potential Clients Calling You? Inbound Marketing Secrets Explained

In this podcast episode, Naren and Ryan discuss the power of podcast marketing, drawing parallels between successful Hollywood storytelling and effective marketing strategies. They discuss how businesses can shift from being the hero to becoming the guide for their customers, using real-life examples like Nike’s iconic partnership with Michael Jordan. Highlighting the potential of podcasting as a tool for inbound marketing. This episode offers priceless advice for tech founders seeking to leverage podcast marketing to improve their business growth.

Naren Arulrajah Founder of Tech Business Roundtable - CEO of Ekwa Marketing

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Introduction and Discussion on Podcast Marketing Strategy

Ryan Davies: Welcome everyone to the Tech Business Roundtable podcast show. This is a podcast show dedicated to shining a spotlight on tech innovators, entrepreneurs, founders, and the compelling narratives behind the movements they’ve established. I’m your host, Ryan Davies, and I’m hosting today’s discussion. Are your potential clients calling you? Inbound Marketing Secrets explained, featuring our esteemed guest, Naren Arulrajah Naren; thank you so much for joining us here today.

Naren:   I’m super excited to be here, Ryan. I think we’re going to have fun today. We’re going to talk about some interesting things and just hopefully add a lot of value to our listeners today.

Ryan Davies:  I think so too. I mean, this is an area, you know, it’s you’re a visionary leader and a serial entrepreneur. You know, you’ve really transformed the digital landscape and been a guiding force for businesses that are seeking online success. Naren is the CEO of Ekwa.com and stands really at the forefront of innovation, wielding his expertise to empower business founders with cutting-edge solutions. And I know you’ve not only shaped the trajectory of your own enterprises, but you’ve become a sought-after speaker. You shared your insights on stages around the globe, and how amazing is it that we get the privilege today to tap into that wealth of knowledge and discuss, you know, how you can really help transform the marketing for business founders and help get those all-important inbound callers and inbound leads coming into them, right? So, I’d love to kind of just sort of kick it off with, you know, a question around that, you know, talking about the goal of marketing, right, convincing people to buy your product or you can help people want your product. So, what are the problems that you see around marketing when an entire business is based on someone having to go out and convince people to buy their product?

Naren: Absolutely. I mean, I’ve been running tech businesses for the last, I guess, 16, 17 years and we have 250 people in the different businesses that I’m involved in. And I also have a lot of colleagues; I’ve been part of tech organizations, you know, communities, so to speak. And I’ve known CEOs and founders who took businesses from zero to, you know, billion-dollar-plus exits. One of the things I noticed is that the number one problem they have is the cost of acquiring a customer. So if they are not, if they don’t have an inbound machine to send them new customers, the cost of acquiring the customer is really high because you have to buy, you know, hire an army of salespeople. They’re going to be calling on people who are not interested in the product. For every ten calls you make, you might get one person. So it’s a big numbers game. So, for example, my cost of acquisition, as I’ll share in my case study, is sometimes 20% of acquiring a customer for my PS. So I mean, when you have that kind of an advantage when your cost of acquiring a new customer is a fraction of what everybody else is spending. Now, you can take that extra money and you know, make your product better, keep your clients longer in a way, do other things. So, that’s the number one benefit of having an inbound marketing machine because you don’t have to convince people to buy your product. Rather, they are telling you to please sell me your product. Can I learn more? I’m interested; how can I get started? So, the entire conversation is different.

I know Ryan, you have first-time experience because you’re part of, you know, some of the things that we do with both Ekwa.com and Ekwa.Tech and it’s so much different, the conversations you have when the customers are calling you, and they’re booking an appointment with you and wanting to talk to you versus when we are going after them.

Ryan Davies:  Yeah, I’ve been on both sides of that battle before where it’s, you know, outbound cold calling, you know, grinding to try. It is truly a grind, and then you’re convincing, and you have to sell, and you know, the trust levels are different. You know, the authority that you hold is very different. Let’s drill down a little bit more with ekwa.com, right? So you’ve got an amazing, again, digital marketing, a tech firm that really helps hundreds of health care practices with their marketing, but nobody’s been called on. Not a single one of them is a cold call. They come to you. So what’s been the tools and what’s been your strategy to really, you know, again, like you said, lower that cost as low as 20% of what other people are doing in the industry.

Naren:  Absolutely. So, some background: ekwa.com is a marketing company that focuses on helping healthcare practices. So, let’s say dermatology and dental practices get new patients. So we run the entire marketing for them. And like most marketing companies that go after the healthcare space, we did not spend money on boots; we did not spend money on ads. We did not have a massive sales team; literally, even with 200 in our total employee count, only two of those 200 are in sales. The other 198 are in other areas but sales. So, how did we build this large company with two salespeople? And the way we did it is because, like you said, people are calling us. So the good news is because we are a marketing company. We started thinking about our own marketing very seriously. And what we realized is that marketing is, you know, a simple one: people who have a need have to be able to find you. And then, once they find you, you have to convince them that you are the right choice for them. That’s it. Of course, the second part, convincing, is somewhat sales. But the first part, which is helping people who have a need that you can solve, finds you that’s marketing. Unfortunately, if I look at the tech landscape, most companies are extremely weak with marketing, especially companies that are doing less than, you know, 20 or 30 million; they don’t even invest in it. And even when they do invest in it, they don’t have the scale and the breadth to do it properly. I mean, like, for example, like I said, of the 250 people, we have more than 225 marketing people. So marketing is no longer simple where you have one master of everything doing it all. Rather, you have different teams who are experts and specialists in various parts of marketing, and then you bring it all together. So, literally, in our environment, we have 14 teams. So, marketing is complex, and that might be why a lot of tech company CEOs and founders don’t focus on marketing. They just can’t afford to hire 14 people to build this world-class marketing capability. So they do the only thing they know how to do, which is to build a sales team. So they raise a lot of money, and they spend a bunch, a lot of that money, just building sales teams and just playing the numbers game. So the way Ekwa.com did is, of course, with its own marketing, we built our own podcast. So we have a couple of podcasts, and they are like the wider end of the funnel, the mouth of the funnel. So, you know, we made it useful to people. So, our clients are practice owners. So, we built a podcast specifically for dental practice owners. So, those dental practice owners would come and listen to our podcast. When they listen to the podcast, they are getting to know us; they are getting to know that we exist for what we do, and we have literally tens of thousands of people who know who we are and are familiar with us because our podcasts are very popular. So that’s where it starts. So, we start with this podcast. That’s an amazing way to start getting your potential customers to know you and start liking you because, you know, how can somebody build a relationship or buy from you when they don’t even know you? Then, step two, like you, right? Like we don’t do business with people we don’t like. So marketing does all of that. They help people who have a need that you can solve, know you, and then, of course, start liking you.

Ryan Davies:   I mean, just an amazing, amazing way of looking at it. And, you know, you talked about the difference between building the sales team first around marketing and then, you know, when you do it, the way you’ve done it, the closing ratio is like exponentially higher; it’s a lot easier, the trust is inherently built into that, and that comes from building, you know, that inbound marketing engine that, you had discussed. And, you know, that’s the title of our topic today: these inbound marketing secrets explained. So maybe I’ll get you to dive into that a little bit more, you know, how a listener of this podcast and, like, I can really build that inbound marketing machine that you had discussed.

Naren: Absolutely. So you have to start; I mean, as we alluded to earlier, the number one reason to do it is your cost of acquisition will drop to a fraction of what it used to be. But like anything we’re doing, it takes vision, a new way of thinking, and a new perspective. So, I recommend you start your own podcast. You start your own community where, like, Ekwa.com did not just stop at podcasts. We went further; we built our own academies. We built our own conferences. We do regular webinars; we do lots and lots of educational events. So you really become, I mean, think of it. It’s almost like looking at the music business right in the old days; the artist made money by selling CDs, ten bucks a CD. Now, all the music is free, as much music as you want. They don’t make a lot of money from the music itself. But then, who’s going on this big tour right now? Taylor Swift. Exactly. She’s worth $1.1 billion. I think a single ticket costs hundreds, if not thousands of dollars, to see her, and there are tens of thousands of people who want to see her in every town she goes to do the math. She’s making millions a night. I mean, probably like 50 plus million a night in a single day. It’s just mind-blowing numbers. So, still, she’s making money just the way she makes money is different. So, think of your marketing as education that you are sponsoring or facilitating that doesn’t directly pay you, meaning they’re not paying you for listening to your education. But the amount of money you make on the back end is massive. You know, because otherwise, you would have spent it on your large sales team where your cost of acquisition is 5 to 10 times more than what it would be if you had this very powerful marketing machine.

The Success of Podcast Marketing and Its Impact on Business Growth

Ryan Davies:  Yeah, you know, when we’re talking about like you said with Taylor Swift and how you did the same thing, right? She’s got the concert that went to the Heiress tour in the movie theaters, and it’s now down to going on-demand. Then it’s going to go to streaming, as you mentioned. That’s kind of that exponential growth of what a podcast can do and that it reaches a larger audience, so it becomes more accessible. People are seeing it in different ways. You’re really building community and thought leadership for what you’re doing in an industry that, you know, has nearly half a billion podcast listeners globally this year. It’s going to pass half a billion listeners next year. So it’s such a great place to be. That’s probably being underutilized. But maybe, you know, let’s talk about more specifics around that, about, like, maybe a client that is using podcast marketing that, you know, of one of your clients and how they’re so successful doing it.

Naren: Yeah. I’ll tell you the back story behind Ekwa.Tech. Remember I talked about Ekwa.com, which is a marketing company for practices. Ekwa.Tech is a marketing company for tech companies. So it’s all about a done-for-you service that helps tech companies build this inbound marketing engine without hiring a VP of sales, with a VP of marketing without hiring marketing experts. So it’s a done-for-you service. So let me kind of talk about a client who, you know, who is doing extremely well and how they are doing it, you know, for confidential reasons. I’m not going to mention names on a podcast that’s getting distributed to tens of thousands of people, but I’ll just tell you the story. So this is one of the largest businesses in tax and accounting and so forth, in a certain region. They do things differently. They charge a subscription fee, and they grow as much as they can based on word of mouth and so forth, but now they need to go to the next level. So the problem they came to us is, you know, we want to keep our cost of acquisition low when it’s referrals and word of mouth, it’s low, but we want to keep it as low, but we want to grow 30- 40% on an already huge number. So that was the problem they had. So we said, ok, let’s build a podcast. I mean, this particular company, to certain types of business owners, you know, people intact, for example. So, ok, let’s figure out how to build a podcast that people in tech want to listen to. Let’s figure out how to build a podcast that people in tech want to share. So, you know, we build a podcast. It’s everything, you know, and that podcast is all about celebrating other tech founders and CEOs. So, the host of the show would interview amazing CEOs and amazing founders, even people who run venture capital firms, you know, possibly people who run banks, financial institutions, and different types of companies. The idea is that by helping your customers learn from these guests who are also customers, you are now building a community and becoming useful to your customer base, right? Everyone in tech now knows of this particular company because they have listened to the podcast. How did they get to the podcast? Maybe their buddy did a podcast or maybe somebody they look up to in a particular industry, podcast, and that podcast is shared virally on LinkedIn and X and, you know, various platforms, and they saw a short clip, and all of a sudden, they’re like, I want to listen to the whole podcast, and they’re like I love this podcast. Let me subscribe to it because I learned so much from it, and I can do it when I’m driving, or I can do it during my workout, right? So, it’s an amazing way to really start building your online inbound marketing engine at a really affordable cost. I mean, it’s literally less than 1/4 of what you would pay a decent marketing person a month, and it’s all done for you. So you don’t have to hire a video person. You don’t have to hire a graphics person. You don’t have to hire a podcast marketing expert. You don’t have to hire any of these people. It’s all done for you. So it’s a brilliant thing, and I didn’t want to do this business, but like a lot of my colleagues are in tech, and they’re like, we suck at marketing, and you run a marketing company for 20 years, and why aren’t you helping us? So that’s how the whole thing got started.

The Hollywood Formula and Its Application in Marketing

Ryan Davies: It’s amazing. Yeah. And as you said, you know, it’s a great way to make their clients look great, and they thought leaders through the whole process, and you’re really speaking to such a defined audience, right? Like you’re talking to people and being able to put this out there to listeners that are looking for this exact information, this exact leadership, and you know that style. So every Hit Hollywood movie has a formula, and I know in other podcasts, other things I’ve listened to, you and other speeches you’ve done, you’ve kind of talked about this Hollywood formula magic and how that sort of a like applies to marketing. So maybe you could talk about that, what makes the Hollywood formula, you know, what makes them hit, and how that kind of applies in this space.

Naren:  Oh, that’s a great question. So yeah, every successful Hollywood movie has a simple formula. Always there’s a hero, right? Think of Star Wars, you know? Luke Skywalker is the hero, but there’s a villain, and of course, the villain is Darth Vader, right? Every successful movie will have a villain, and then there is a guide, which is Yoda, right? This godly figure, or how you want to call it, who’s just behind the scenes and who’s just helping you through this. Then, what happens is that the entire movie is the hero’s journey. The hero is not only fighting the external villain, but he’s also finding an internal villain, which is the doubt, the self-doubt. Can I do this? Am I good enough? All these fears and thoughts we all have, and then in that hero’s journey, he struggles and struggles against the villain, the internal and the external villain. He almost loses, and then he slightly wins. He almost loses slightly, and we go back and forth and back and forth and back and forth, and eventually, the hero wins, and that’s the story that all of us identify with. And that’s why every successful movie has the same formula. Take the top 10 all-time highest-grossing movies using the same formula. It’s just the same thing, right? Thinking about it, what’s happening is when we are sitting in that movie theater and watching that movie, we identify ourselves with Luke. We are Luke; we are the ones with all these doubts. We are the ones struggling. We are the ones, you know, failing and failing and then finally succeeding. So because we can identify ourselves with it, we love that movie, and we watch it again and tell our friends about it, and we just can’t stop watching it. So everyone who’s in Hollywood from Steven Spielberg, you know who’s successful, figured out that storyline and that component of the story, the villain, the hero, the guide. Then they put it all together, and they create these massively successful movies. Now, you can take that same concept and apply it to marketing. If you think about it, the mistake that businesses make when they do marketing is they think they are the hero. They are not; they are the guide, they are not the hero, and they are not the villain. They are the guide. The hero is the customer, right? So another company that does this amazingly well is Nike. What did Nike do back in the eighties? I’m sure many of you have seen the movie about how they signed Michael Jordan, which came out recently. They realized they could sell sneakers to African American kids, and they just needed a hero that these kids would look up to. They found this skinny kid who was not proven like nobody was even thinking called Michael Jordan, who was just starting out, but he had this will to win; he would do anything to win. And they realized that by piggybacking on his story, like making him the hero and celebrating him, they could sell a lot of sneakers, right? So they did crazy things, things that were unheard of in marketing, and they didn’t think of ads or anything. They don’t have any money. They were a company that was making a billion dollars in revenue. If you watched that movie when they signed Michael Jordan, they just celebrated him. They made it even; the Air Jordans are very controversial. It was red because they wanted to stand out and get everybody’s notice. But every time you wore red, you would get fined. So they’re like, of course, every time you get fined, it gets written about in newspapers. Of course, $40,000, whatever, fine back then it was a lot of money, but it was still a lot cheaper than, you know, buying coverage in every newspaper and every TV, in every town because they’re doing something crazy. And every time he scored, you know, they celebrated it. They made a big deal, and of course, every kid wanted to be like Michael. So how do you be like Michael? You buy an Air Jordan. So they would work six months, save up the money, and buy that Air Jordan. Of course, Air Jordans is now a massive brand. I think they expected to do 5 million in sales, but they ended up doing it, if I’m not mistaken, like 200 million or something crazy. Now, 140 million crazy numbers in year one just blew everything away. It’s totally different marketing, right? So the goal is to celebrate someone like the customer, in this case, Michael Jordan, and make him a hero. And you be the one who’s like the guide or who’s kind of standing on the side even if you think about their commercial, right? They never talked about their shoes; they never talked about what’s in the shoes. They never talked about the tech. Nothing. It’s all about celebrating Michael Jordan. And the more people identified with Michael Jordan, the more Air Jordans just sold out, sold, out, sold out, sold out. That’s all they needed to do. Just find someone who the customer wants to be like and celebrate that person. So, podcast marketing is a great place to do that. And I already shared this example of this one client we are working with. That’s exactly what they’re doing. They’re celebrating their customers and, also because of the world we live in, you know, TikTok, Instagram, X, you know, you name it, these things are getting shared like crazy, you know, the videos, the content they all get shared, a lot and the more they get shared, the more people you know, are curious about this company that is part of the journey in helping that particular business go from 0 to 20 million or 10 million to 30 million, whatever the number is. And they’re like, I want to be like Mike. So I’m going to also sign up with the same, you know, firm that they are using. So that’s the entire psychology behind it. Of course, there’s more to it, you know, there’ll be webinars and events and educational content and so forth, teaching people about the topics you are the expert in, but that comes later once they already like you and trust you.

Benefits of Podcast Marketing and Strategy Discussion

Ryan Davies: Yeah, it’s an unbelievable analogy. I mean, even go back to thinking about that movie about when they needed to market to Michael Jordan, who they went to. They went to his parents, and they made the parents make him look like a hero to them. That is the same story of being able to get that captured audience and get them on board. And now, I mean, the Jordan brand is a machine that, you know, maybe Tiger Woods slightly rivals it back in the day. Nothing rivals it at all, even close. And it was all because of that style of, like you said, gorilla marketing, knowing the audience, getting a captive audience, and doing it the right way. I think podcast marketing really does an amazing job of that. And I think there’s a big difference between, you know, creating a podcast and recording and editing and throwing it up online and podcast marketing. I think the benefits of that, you know, there’s many right between that, you’ve already kind of touched a little bit on that content machine that happens and the promotional powerhouse and monetization of it. You could drill down a little bit further on those pieces around. You know, those big benefits that podcast marketing brings to the table.

Naren: Absolutely. And touching on Phil Knight, I was googling Phil Knight’s net worth, right? He’s worth $42.6 billion, right? And all of this started after they signed Michael Jordan. And even today, Michael Jordan alone makes, you know, that company, I think, $10 billion in revenue. It’s crazy, you know, like a 5 billion, I don’t know the exact number, but tons of money, like, an ungodly amount of money. So back when they signed Michael Jordan, Phil Knight’s net worth probably was like, I don’t know, maybe they were worth, you know, $300 – $400 million company, maybe he was worth 100 million. So his net worth went up 400 times since they signed Michael Jordan. This is what I mean; this is not about getting an extra point, getting an extra two points. This is changing the game, changing your business in a way that you can’t even imagine. But what we try to do is how do we help our clients do that at an affordable fee, and that’s what ekwa.tech is. But coming back to your question. So your question is around: can you repeat that question again?

Ryan Davies: Yeah, it’s around the other benefits that podcast marketing brings to the table, right? Like when you’re podcasting, it’s a pretty simple concept. Hey, before you do that, But as you mentioned, there’s a certain magic that goes into creating content and how to post that, promote it, and monetize it, which really changes the game from podcasting to podcast marketing.

Naren:  Yeah, absolutely. So the way other benefits are like, for example, this particular, you know, client we are working with, we create shorts. So, for example, he interviews this amazing CEO who did this unbelievable thing, and there are two or three things he said that are like, wow, you know, amazing. So we create a short. We share it on X, we share it on Linked, we share it on YouTube, and it goes viral because it’s so compelling, and other entrepreneurs see it, and the algorithms pick it up, and before you know it, the numbers go from hundreds to thousands to tens of thousands, right? So, all of a sudden, you are creating a way to create viral and shareable content. So that’s a massive benefit. Remember, we all live in 2023, where most of our information comes from LinkedIn. It’s coming from YouTube, it’s coming from X, it’s not coming from the traditional media, it’s not coming from salespeople calling and telling us stuff. It’s not even coming from ads because most of us are so desensitized to ads. So this is an amazing way to get in front of your potential customers, and remember, who else is going to watch that? It’s a fellow CEO; who’s your customer, right? Or, for example, let me use another example. So let’s say you are running a company that sells something to IT shops in hospitals. And I’m making it up. So, of course, you run a podcast that people who work in IT in healthcare settings want to listen to. All of a sudden, you bring in the people who are like them, and you celebrate them and talk to them. What are they doing? Because now they want to learn from what this other guy who’s running IT shop at a, you know, the 500-person hospital is doing that I can learn from or vice versa, right? So you make them heroes so you can build a community around anything. Think of the podcast, like having your own TV station in the old days. You needed like 10, 20, 30, and $40 million to open up a TV station. Now you can do it, you know, or in the case of Ekwa.Tech with the help of Ekwa.Tech, you know, all done for you at literally like the cost of, you know, less than 1/4 of a decent marketing person.

Ryan Davies:  Yeah, that’s incredibly important to be able to. Again, we’re talking about ROI when we’re talking about sales and revenue; that’s what we want to look at, right? It is how to do that. And I love that analogy and that comment about the fact that you’re building a community, you’re building strength, you’re strengthening those partnerships and relationships with your current clients, and to that effect. Like if you’ve got these strong relationships, you’re bringing guests, you’re spotlighting them, you’re bringing them new clients, they’re not going anywhere. You’ve locked them in, too. So your retention goes up, and your ability to attract new clients goes up. It’s really a self-fulfilling prophecy almost when you do this and you do it, right? And, so for our listeners of the episode, you know, they say, maybe this is for me now, right? Like I should be doing this podcast. You know, I really want to get more internal or inbound marketing happening. You know, my cost of acquiring a customer is just way too high right now; where do they start in the Naren? What’s the strategy for them?

Naren:  Yeah. So we have a surprise gift for them. We would give them what we call a Marketing Strategy Meeting, and the way they would get this gift is by going to www.techbusinessroundtable.com/msm/.  And so, what is this like prior to the meeting? Ekwa.tech team would research the client, figure out what business they are in, and really help you come up with a strategy that is almost like a blueprint. What kind of an inbound marketing machine can you build? What would it look like? What are the components of it? What are the keys to success? And then also give you a road map. So, in 12 months, this is what you need to do to go from zero to having a decent marketing engine that’s starting to bring in a serious number of new clients for you. So instead of you just calling on strangers, they are calling you; they already know you, they already like you, they already trust you. So it’s a game changer. So it’s a $1400 value. You meet with people who are like marketing gods when you do this meeting, and you learn a ton, so get that marketing plan, and then, of course, whether you work with Ekwa.Tech or not, that’s your decision. But at least now you know what you need to do to build your own inbound marketing engine. Once again, that link is www.techbusinessroundtable.com/msm/

Ryan Davies:  We want to talk, and this is exactly what this is about really learning how to harness the superpowers of podcasting. And I know that MSM is going to provide those actual actionable tactics for how to do it, to strategize it, to highlight the potentials to go through it, and it really, you know, become one of those. It’s a thing that they’re all doing right now: Google, Microsoft, Intel, Cisco, SalesForce, and Adobe. At last, it doesn’t matter. This is all; they’re all on board with podcast marketing, and it’s now so achievable for smaller businesses for tech founders to really build their audience as well. So I would definitely challenge everybody to take action and get started there as well; as you know, for our listeners of the podcast, please share with us as well. Some of the goals ask questions, things like that, about what might be a great episode for the future or to take part. But I would definitely say the first step, you know, is really that, you know, visiting https://www.techbusinessroundtable.com/msm/ and taking advantage of building that forward. So, you know, with that, no, I want to give you a chance here to kind of, you know, future Crystal Ball looking ahead, maybe a little bit about, where you see this industry going and anything else to be able to reach out and get in contact with you for some more information.

Naren: Absolutely. I think what has happened lately is that interest rates are going up. Money drying up for tech companies, I think, is a blessing in disguise because when I started my company, I didn’t have any money. I wanted to, you know, get some money, and my bank has said to give me a business plan, and maybe I’ll give you a $25,000 loan. They wanted a business plan. They wanted three years’ worth of, you know, financial statements. It was just I had to pay more money to prepare the things they wanted than what I would get in the 25 grand. So, I didn’t have a choice but to self-fund my business, and looking back, that was a blessing. So what happens when you have too much money is you paste it. So, one of the reasons the cost of acquisition is so high is because I think for a while, there was too much money floating around. So see, the thing is if you are really, really good with money and you’re efficient with money, it gives you options, right? Even if you do have too much money now, you can do ten times more with it because you know how to make a little bit of money go a lot further. So I think building this inbound marketing capability, where you’re not dependent on your sales team or a large sales team.  Of course, you need salespeople, but you don’t need so many of them, so you don’t need to depend on advertising. You don’t need to depend on third parties. Rather, you control your destiny with a powerful inbound marketing study. So you ought to figure this stuff out, at least know what it is. And instead of saying, well, it’s too hard. It can’t be done. Try to explore it and see where it takes you. You might be surprised. I mean, that’s how I went from zero with no funding to running multiple companies with 250 people. A lot of times, what you learn the hard way might be a blessing in disguise.

Closing Remarks

Ryan Davies:   I think that’s a great place to kind of leave it off for our audience and for them to be excited about, you know, that potential sales boost that’s there without that massive overhead, without needing to mobilize that sales team to take advantage of all the things you already do so incredibly well and build these strong relationships with your clients and to get those future people to pick up the phone, to click and call to email and to get in touch with you. So I think it’s a wonderful place for us to leave off here again. You know, take advantage of that gift from Naren https://www.techbusinessroundtable.com/msm/   and get yourself started. This is an exciting space to be in. Tap into those half a billion people who are going to be listening to podcasts and really take yourself to a new level from the marketing perspective. And with that, you know, I really want to thank Naren for this incredible podcast episode. Are your potential clients calling you? Inbound marketing Secrets Explained: so much to take away here. Thank you so much, Naren, for being here and for enlightening our listeners today. 

Naren: Thank you so much, Ryan. I really had fun, and hopefully, you know, if you find this valuable, definitely take advantage of that marketing strategy meeting and see where your marketing can go. Have a wonderful day.

Ryan Davies:  Absolutely. Thanks so much. And I want to thank our listeners as well. We can’t do what we do without you. So, until we meet again with another amazing TBR episode, I’m your host, Ryan Davies. Take care, and stay curious out there.

About Our Host and Guest

Director of Marketing – Ekwa.Tech & Ekwa Marketing
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Founder of Tech Business Roundtable
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” The mistake that businesses make when they do marketing is they think they are the hero. They are not; they are the guide. The hero is the customer.”

– Naren Arulrajah –